![[New Book: The Entrepreneurial Society]](/bilder/research/egp_book2.jpg)
Author: David B. Audretsch
Publisher: Oxford University Press [purchase]
Press release of the book
Description:
The previous generation enjoyed the security of lifelong employment with a major corporation. Public policy and social institutions reinforced large corporations by fostering a labor force content with mechanized repetition in manufacturing plants, resulting in a generation which celebrated "the corporation man." No more. Globalization has blown away an entire way of life. In a global economy, where not just standardized work but also entire plants and factories can be shifted to the lowest cost location, the competitive advantage has correspondingly shifted to ideas and insights, to brains instead of brawn. But it is not enough just to have new ideas. It takes entrepreneurs to actualize those ideas by championing them into society. Entrepreneurship has emerged as the proactive response to globalization.
In this book, award-winning economist David B. Audretsch identifies the positive, proactive response to globalization - the entrepreneurial society, where change is the rule and routinized work a guarantee to be outsourced and offshored. Under the managed economy of the cold war, government policies around the world supported big business, while small business seemed irrelevant and was ignored. The author documents how a policy revolution is taking place, shifting the focus to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the driving force of innovation, jobs, competitiveness and growth. The role of the university has accordingly shifted from tangential to a highly valued seedbed for coveted new ideas with the potential to create breathtaking new ventures and entire new industries. By understanding the shift from the managed economy and the emergence of the entrepreneurial society, individuals, businesses, and communities can learn how to proactively harness the advantages afforded by globalization rather than succumbing as victims. Welcome to the entrepreneurial society!
Reviews:
"The Entrepreneurial Society is a guided tour of economic opportunity by a man who knows equally well the languages of businesses and universities, Europe and the United States, history and politics, Bob Dylan and the literature of technical economics. David Audretsch has something interesting to say about all of it."
-David Warsh, author, Knowledge and the Wealth Of Nations: A Story of Economic Discovery and editor, economicprincipals.com
"Dave Audretsch understands entrepreneurship. In The Entrepreneurial Society he rationalizes the history, causes and significance of entrepreneurship as the current driving force behind America's successful return to global financial leadership. He also outlines the threats we face from abroad, again, if we fail to recognize the world is reshaping itself to compete on our knowledge turf. Once only a punchline to describe the maverick behavior of Silicon Valley, Audretsch has brought entrepreneurship permanently into the shared spotlight of academic research, public policy and, most importantly, global corporate strategy. His book is a first."
-Jack Harding, President and CEO, eSilicon Corporation
"With insight and clarity, Audretsch describes the sweeping transformation of the American economy over the past two decades. Adroitly weaving together social, economic, and cultural changes, he chronicles the demise of the bureaucratic "managed" economy. The dawn of the "entrepreneurial society" in its place carries far-reaching consequences, and Audretsch's book serves as an important guide to exploring them."
-Carl J. Schramm, President and CEO, The Kauffman Foundation
"With one foot in Germany and the other in the U.S., Audretsch is in a unique position to show what does and does not make an economy tick. Appearing in an era when India, Brazil, China and Russia loom, this book is mandatory reading for scholars of U.S. competitiveness and Eurosclerosis both. Listen to Audretsch"
-Amity Shlaes, Syndicated Columnist, Bloomberg
"In The Entrepreneurial Society, Audretsch makes a valuable contribution to understanding contemporary America by charting the rise of entrepreneurship as the critical force in driving American economic preeminence. He contributes to our economic future by outlining what American policy makers and average citizens must do to continue to stoke this force."
-Randall Kempner, Vice President, Regional Innovation, Council on Competitiveness
"The Industrial Society of the 1950s and 60s is over. In its place is emerging a new Entrepreneurial Society and culture. How can business adapt? Which countries and regions will win and lose? What does it mean for you? David Audretsch provides the answers in this important book."
-Richard Florida, author, Rise of the Creative Class
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